Tiempo Social Magazine and the Rhode Island Market

Tiempo Social targets young adult readers in highly populated Latino cities, such as Providence, Central Falls, Pawtucket, Cranston, Warwick, Newport, North Providence, Boston and Lawrence.

Circulation and Distribution

Tiempo Social Magazine currently publishes 10,000 issues per month, with an estimated readership of 50,000. Tiempo Social Magazine is strategically distributed in all Latino communities of Rhode Island and its neighboring cities. From small businesses, major banks, public hospitals, and community churches to college campuses, government agencies, and annual festivals and events.

Hispanic Market Opportunities

• Size, growth and spending power increasing exponentially
• Skews younger than the U.S. population— particularly strong teen market
• Urban population concentrations allows relatively easy geographic targeting
• Pan-Latino identity: bound by common language (Spanish) and/or common immigrant experiences

The Rhode Island Hispanic Market

• Hispanics make up one of every twelve Rhode Islanders; the largest minority group
• Providence houses 92% of the total Hispanic population of Rhode Island
• Hispanics spent over $18 Million in 2004; the largest buying power in the region
• Spanish-language advertisements are 61% more effective at increasing awareness
• Spanish language communications continually reach 82% of the Hispanic market

• Sources: Ethnic Business Partners; 2005 American Community Survey – Rhode Island Hispanic Summary

Spanish-language ads are 61% more effective at increasing awareness

More than 70% of adult Hispanics read magazines — according to the 2004 Hispanic Market Profile study by Magazine Publishers of America. And Latinos tend to prefer custom publications, like Tiempo Social Magazine, that address their lifestyle interests and image needs in the language of choice.

Did You Know?

• Nearly 45% of Hispanics purchased a car in 2003
• Latinos spent 23% more on groceries than non-Latinos
• Hispanics spent $21 Billion on local, long-distance, and wireless telephone and internet services in 2003
  

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